I provided UI/UX for 2018 ESSENCE Festival Website & App capturing data from a year-over-year record 40,000+ registrants and Website, yielding a 80% increase in impressions, the 1st sellout in its 24 year history and a New Orleans weekend tourism record of 500,000 visitors.
ESSENCE's Yes Girl Podcast
I placed producer, Saedi’s composition to serve as the show’s theme, produced the bumpers and transitions and engineered four episodes from Season 2.
We created the brand identity for Brooklyn co-working space, Electropositive.
You Da $#!% Girl!
I created a song, music video, fully responsive website and social media campaign which ESSENCE Magazine called a Post Election Anthem; resulting in performances at international music festivals and record contracts with Texas’ New Math Records and London’s Defected Records .
I conducted a science experiment with soundwaves for my family, in the Music episode.
Talent, On-Demand Video Content @ ESSENCE.com
Talent for ESSENCE’s Video Series’: Guys Guide to Essence Fest & Bearded Bae, yielding 20K+ cross-platform views and an engagement score of 75 (of 100.) The sitewide average score is 60.
Columbia Nights - In All Things
I created the artwork and package design for band, Columbia Nights' In All Things.
I improved size charts and briefs, yielding a 100% increase in production as Production Designer. I was promoted to Sitewide Designer, where I designed for daily marketing initiatives, such as website refreshes, emails and direct mails. Contributed to a 61% Year over Year sales increase as part of the Mobile First team.